Start Date:
21 August, 2024.
End Date:
23 August, 2024.
Course Overview
Business owners today have many challenges to contend with more than ever before. Growing businesses face a range of challenges. As a business grows, different problems and opportunities demand different solutions - what worked a year ago might now be not the best approach. All too often, avoidable mistakes turn what could have been a great business into a woeful failure. The course has therefore been designed to put you through a comprehensive business school curriculum with emphasis on All Encompassing Business Planning..
Learning Objectives
At the end of this training session, participants will be able to
- Research and analyze the individual components needed for a business plan
- Apply skills to create a business plan for different audiences, including investors, banks, and other stakeholders
- Explain the purpose and future of your business in easy to understand terms
- Use accounting terms to describe the future for your business
- Describe your marketing, sales, and planning strategies
- Develop a business plan that includes a detailed, practical and effective implementation strategy
COURSE CONTENTS:
DAY1
1 WHAT IS BUSINESS
AIMS Objectives:
- Basic Principles of The Market Economy
- Demand and Supply
- Types of Market Structure
- Business or Entrepreneurship and its Different Types
- What is an Entrepreneur
2 HOW TO SUCCEED IN BUSINESS
AIMS
- Objectives
- Entrepreneurship and the Environment
- Crucial Characteristics for the Entrepreneur
- Working Hours
- Success Factors:
- Open Thinking
- Perception
- Attitudes and values
- Interests
- Inner feeling
- Personal traits
- Distinctiveness.
3 HOW TO PREPARE A BUSINESS PLAN
AIMS
- Objectives
- What is a Business Plan
- Who will write the Business Plan
- Preparing to write the Business Plan
- Contents of the Business Plan
- The Summary
- Detailed Business plan
- Raw Materials
- Marketing
- Manufactured Goods or Provision Of Services
- Competition
- Financial Statements and Forecasts
DAY 2
4 IS THERE A MARKET FOR MY BUSINESS IDEA
AIMS
- Objectives
- What is Marketing
- A brief History of Marketing
- The Marketing Mix
- Target Customers
- Target Market
- Products – Goods and Services
- Market Place or Distribution
- Promotion
- Determining the price
- Pricing
5 WHAT DO I NEED TO RUN A BUSINESS
AIMS
- Capital Investment
- Resources
- Premises and Locality
- Material Resources
- Financial Resources
- Internal Financial Resources
- External Financial Resources
- Information Resources
- Time to Reflect
- Do I really want to go into business?
- The Market for my business
- My Costs
- My profits
- My capital
- My assets
- My premises
- My personnel
- My banking needs
- My taxes, my business and the Law
- My business management systems.
DAY 3 & 4
6 THE FINANCIAL ASPECTS OF BUSINESS PLANNING
AIMS
- Objectives
- An introduction to Finance
- Assumptions
- Sales Assumptions
- Activity - Income calculations...
- Cost Assumptions
- Direct Costs
- Indirect Costs
- Activity – Cost calculations
- Profit and Loss Account
- Contents
- Structure
- Activity – Profit & Loss Account calculations
- Depreciation
- Linear Depreciation
- Depreciation
- Depreciation choices
- Activity – Depreciation calculations
- The Cash Flow Forecast
- Introduction
- The Period of Cash Flow Forecast
- Structuring the Cash Flow Statement
- Receipts
- Cash Payments
- Operating Expenses
- Investments
- Other Payments
- The Profit/Loss Account and Cash Flow Statement compared
- Activity – Cash flow calculations
- The Balance Sheet
- Assets & Liabilities
- Fixed Assets
- Currents Assets
- Capital & Liabilities
- Liabilities
- Current liabilities
- Long-term liabilities
- Equity
- Statute capital
- Balance Sheet – vertical form
- Break-even Analysis
- Fixed Costs
- Variable Costs
- Activity – Beak-even point Analysis
DAY 5
7 AM I SATISFIED WITH MY BUSINESS PLAN
AIMS
- Objectives
- Risk Analysis
- Competition
- Raw Material & Stock
- Payment Terms
- Sector Specific Risk Factors
- Comparative Analysis
- Liquidity analysis
- Current Ratio
- Quick Ratio
- Profitably Indices
- Profitability (profit margin)
- Return on Assets
- Solvency Ratio
8 IS THE BUSINESS PLAN COMPLETE
AIMS
- Objectives
- A Plan to Control the Business
- How to use the budget
- Reporting
- Weekly reports
- Monthly reports
- Why reports are important